Personalize Every Touchpoint Without Slowing Down
Volume matters, but so does relevance. Masset helps you find the perfect case study, stat, or one-pager to make every email and call feel tailored — in seconds, not the 30 minutes it takes to dig through shared drives.
Masset helps SDRs and BDRs personalize outreach at scale by instantly finding relevant case studies, stats, and content via Slack. AI-assisted email drafts pull from real company content, and engagement tracking shows which prospects interact with shared materials.
I'm calling a VP of Marketing at a fintech company in 5 minutes. Give me a relevant hook.
See It In Action
You're about to cold-call a VP of Marketing at a healthcare company. Need a relevant hook.
“Healthcare case study with ROI data — I need a hook for a cold call.”
Outcome
Open the call with: 'I just helped a healthcare marketing team cut content distribution time by 40%.' Prospect engages.
Healthcare case study with ROI data — I need a hook for a cold call.
You sent a personalized email with a case study link to 5 prospects this morning.
“How many views has the healthcare case study gotten since I shared it this morning?”
Outcome
2 prospects have engaged. Prioritize follow-up calls to them. Book 1 meeting.
How many views has the healthcare case study gotten since I shared it this morning?
Your SDR manager wants you to personalize outreach for a new vertical: education.
“What education-specific content do we have? I need to personalize outreach for this vertical.”
Outcome
Create personalized sequences with vertical-specific proof points. Reply rates increase 25%.
What education-specific content do we have? I need to personalize outreach for this vertical.
Before Masset vs. After Masset
Without Masset
- Generic outreach because finding relevant content takes too long
- Asking teammates or enablement for case studies slows you down
- Can't tell if a prospect actually read the content you sent
- Sending the same 2 case studies to every prospect because those are the only ones you know about
With Masset
- Ask Myca: 'healthcare case study with ROI' — get it in 5 seconds without leaving Slack
- Self-serve access to every case study, stat, and one-pager in the company
- Shares tracking shows when prospects open and engage with your content
- Discover 10x more content to personalize outreach by industry, use case, and persona
How SDRs & BDRs Use Masset
Find relevant content instantly
Before a call or email, ask Myca in Slack: 'case study for mid-market fintech' or 'one-pager about content analytics.' Get the right asset in seconds.
Personalize your outreach
Reference specific case studies, stats, and proof points in your emails. Myca can even draft personalized email snippets based on your content library.
Share with tracking
Drop a Masset Share link into your email. When the prospect opens it, you get notified. Prioritize follow-ups based on engagement.
Iterate based on data
See which content resonates with prospects. Double down on the case studies and one-pagers that get the most engagement.
Built for SDRs & BDRs
5-second content discovery
25% higher reply rates
Real-time prospect alerts
Common Questions
See how top SDRs use Masset
Watch a demo showing instant content discovery in Slack, engagement tracking, and AI-assisted outreach. Start using it today.