Every new practice, on-brand fast. Every location, current.
DSO marketing software that puts every location's brand, pricing, and promos in one place your AI can use. So a practice you bought last week looks like it has been yours for years.
Masset is DSO marketing software that gives a dental group one home for everything its marketing team knows about every location: each practice's brand, files, pricing, and promos. Tag each file by location, then reach it through the AI tools your team already uses, like Claude, ChatGPT, Slack, and Teams. When a front-desk or marketing person at any clinic asks AI to make a flyer or a post, the AI builds it from the real brand, so it comes out on-brand. Newly bought practices get on-brand fast, and brand consistency across dental practices holds even as you grow. This is a marketing-asset library only. It does not hold patient health records.
We just bought Cedar Dental. Set up their new-location brand kit and a welcome flyer in our colors.
Open a location, and everything is right there.
Pick a practice and see everything tagged to it in one place: its brand kit, current price list, the live promo, and the flyers that worked.
Locations
- Cedar Dental24
- Bright Smiles18
- Lakeview Dental31
- Summit Family Dental12
- Oak Park Dental27
- Riverstone Dental9
- Maple Grove Dental21
- Harbor Dental15
Brand guide
Cedar DentalVoice & tone
Cedar DentalLogo pack
Cedar DentalWelcome email
Cedar DentalOffer one-pager
Cedar DentalPast winners
Cedar DentalYou buy a practice every few weeks. Each one shows up as a branding mess.
A dental group is not one office. It is dozens, soon hundreds, and you add more all the time. Every practice you buy comes with its own old logo, its own flyers, and a drive full of files nobody can search.
So a front-desk person needs a flyer for a new-patient special. They open an AI tool and ask. What comes back looks nothing like your brand, because the AI never saw your brand. They print it anyway. Now one of your clinics is sending out work that does not look like you, and you find out from a photo.
Tidier folders will not fix this. The work that breaks brand consistency across dental practices is being made by busy people at the front desk, with whatever they can grab. Give them, and their AI, one place that holds the real brand, and every flyer comes out right.
Masset is the brand. Your AI is the hands that keep every location on it.
Watch a new practice go on-brand in one step.
Onboarding a practice you just bought
“We just bought Bright Smiles. Build their onboarding Board and a welcome flyer in our brand.”
Outcome
A practice you bought this week that already looks on-brand, instead of months of waiting.
We just bought Bright Smiles. Build their onboarding Board and a welcome flyer in our brand.
Pushing a new promo to every clinic
“We changed the new-patient special to $59. Make every location current.”
Outcome
Every location on the same current price and promo, the same day, with nobody chasing clinics one by one.
We changed the new-patient special to $59. Make every location current.
A front-desk person needs a flyer
“Make a flyer for our teeth-whitening special at Lakeview Dental.”
Outcome
An on-brand flyer made by the person at the desk, with no designer and no brand slip.
Make a flyer for our teeth-whitening special at Lakeview Dental.
The same dental group, before and after every location could stay on-brand.
Without Masset
- A practice you bought weeks ago still uses its old logo, because onboarding takes months.
- Front-desk staff make flyers in an AI tool that has never seen your brand, so half of them are off-brand.
- A price or promo changes, and you cannot tell which of your locations still has the old one up.
- Each clinic's files live in a different drive that nobody named the same way.
With Masset
- A new practice gets its own onboarding Board on day one, with your logo, colors, and templates ready.
- Anyone at any clinic can ask AI for a flyer, and it comes back on-brand because it reads your real files.
- Change a price or promo once, and the new version shows up at every location at the same time.
- One tag pulls up everything for a location in a second.
Set this up in an afternoon.
Make a Board for each new practice
When you buy a practice, give it a Board with your group's logo, colors, price list, and flyer templates. The new clinic gets on-brand the day they join.
Change the brand once, everywhere
Update a logo, a price, or a promo in one place. Version Control pushes the new version to every location, so no clinic is left on the old one.
Put every location's files in one searchable place
Bring each practice's marketing files into Masset and tag them by location. Find any flyer, offer, or photo in a second. Tags, not folders.
Connect the AI your clinics already use
Add Claude, ChatGPT, Slack, or Teams. Front-desk and marketing staff ask in plain words, and the AI builds on-brand work from your real files.
Everything a dental group needs to run brand across every location.
Every location in one place
New practices on-brand on day one
Every clinic on the current price and promo
Questions DSO marketing teams ask before they switch.
Bring the practice you bought last. We will have it on-brand in ten minutes.
We make its onboarding Board, drop in your brand and price list, and you ask your own AI to make a flyer, right there. Ten minutes, and you will know.