External Sharing — Shares

Share Content Externally and Know Exactly Who Engages

Create trackable, shareable links for prospects, partners, and customers. Get real-time notifications when content is viewed and full engagement analytics for every share.

Masset Shares enables B2B sales and marketing teams to create custom, trackable links for sharing content with external audiences including prospects, partners, and customers. Each share provides real-time notifications when content is viewed, detailed engagement analytics including time spent and interactions, and access management with expiration dates and revocation capabilities. Sales teams using Masset Shares report 25% higher follow-up response rates due to engagement-timed outreach.

Watch a Demo See sharing in action
Shares product screenshot
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • Send content as email attachments with zero visibility into engagement
  • No idea if the prospect opened, read, or shared your case study
  • Outdated files live forever in prospects' inboxes
  • Follow-up timing is based on guessing, not data

With Masset

  • Every share is a trackable link with full engagement analytics
  • Real-time notifications when content is viewed, downloaded, or shared
  • Set expiration dates and revoke access to outdated content
  • Follow up at exactly the right moment based on engagement signals
How It Works

Get Started in Minutes

01

Select content and create a share link

Choose any asset from your Masset library and generate a custom shareable link. Optionally set an expiration date, password protection, or download permissions.

02

Send the link to your audience

Share via email, Slack, CRM, or any channel. The recipient clicks the link and views the content — no login required, no app to download.

03

Get real-time engagement notifications

The moment someone views your shared content, you get a notification. See who opened it, how long they spent, what they clicked, and whether they downloaded it.

04

Follow up with perfect timing

Use engagement data to time your follow-up. Reach out while the content is still top of mind — and reference exactly what they spent the most time on.

Outcomes

What You Get

Real-Time Engagement Alerts

Get notified the moment a prospect opens your content. Know exactly when to follow up for maximum impact.

Full Visibility Into Every Interaction

See views, time spent, pages viewed, downloads, and shares. Understand exactly how your audience engages with your content.

Control Access After Sharing

Set expiration dates, revoke links, and manage permissions. Stop outdated content from circulating. You stay in control even after the link is sent.

25% Higher Follow-Up Response Rates

When you follow up based on engagement signals — not arbitrary timelines — prospects respond more. Teams using Masset Shares see 25% higher follow-up response rates.

Capabilities

Everything Under the Hood

01
Link Management

  • Generate unique shareable links for any asset
  • Set expiration dates for time-sensitive content
  • Password-protect sensitive materials
  • Revoke access to any shared link instantly
  • Customize link preview and branding

02
Real-Time Notifications

  • Instant alerts when content is first viewed
  • Notifications for downloads and shares
  • Engagement milestone alerts (e.g., 5+ minutes spent)
  • Configurable notification channels (email, Slack, in-app)
  • Team notifications for collaborative deals

03
Engagement Analytics

  • Track views, unique visitors, and return visits
  • Measure time spent on each page or section
  • Monitor downloads and forwarding activity
  • See engagement by recipient and by company
  • Compare engagement across different assets

04
CRM Integration

  • Log share activity directly to Salesforce and HubSpot
  • Attach engagement data to contact and deal records
  • Trigger CRM workflows based on engagement signals
  • Include share analytics in deal reports
Case Studies

See It In Action

Account Executive

Sent a proposal to a prospect and waiting to follow up

Shares the proposal via Masset link instead of an email attachment. Gets a notification 20 minutes later that the CFO opened it and spent 8 minutes on the pricing section.

Outcome

Calls the prospect while the proposal is still open, addresses pricing questions proactively, and moves to verbal commitment in the same conversation.

Channel Partner Manager

Distributing updated co-marketing materials to 30 partner organizations

Creates share links for the updated materials with expiration dates aligned to the campaign end date. Monitors which partners have accessed the materials and follows up with those who haven't.

Outcome

90% partner adoption of new materials within one week. Old materials auto-expire, preventing off-brand usage.

Customer Success Manager

Sharing onboarding documentation with a new enterprise client

Creates a share link to the onboarding Board with all relevant documentation. Monitors which sections the client team has reviewed and identifies areas where additional support may be needed.

Outcome

Proactively schedules training on sections with low engagement, reducing time-to-value by 30% for the client.

FAQ

Common Questions

Related Features

Explore More

Know the Moment They Open Your Content.

Stop guessing whether prospects engage with your content. Get real-time engagement data for every share. Book a demo to see it in action.

Watch a Demo Explore All Features