Turn Content Chaos into a Governed, Efficient System
Asset Requests and Content Flagger ensure your team can signal what they need, flag what's outdated, and keep your content library accurate — without creating more busywork.
Masset Workflows includes two governance tools: Asset Requests, which requires users to search existing content before submitting a request (reducing duplicate content creation by up to 40%), and Content Flagger, which allows anyone in the organization to flag outdated or inaccurate content for admin review. Together, these workflows help B2B marketing teams maintain content accuracy, reduce redundant work, and prioritize content updates based on real user feedback and demand signals.
Before Masset vs. After Masset
Without Masset
- Teams request content that already exists because they can't find it
- Outdated content stays in circulation because nobody flags it
- Marketing has no demand signal for what content the team actually needs
- Content governance means heavy process that nobody follows
With Masset
- Search-first requests ensure users check for existing content before requesting
- Anyone can flag outdated content — admins get notified and can prioritize updates
- Marketing gets real demand data: what content is requested, by whom, and why
- Lightweight governance that works because it's built into the natural workflow
Get Started in Minutes
Users search before requesting
When a team member needs content, Asset Requests requires them to search the library first. If the content exists, they find it. If not, the request form captures exactly what they need and why.
Requests become demand signals
Every request is logged with context: who requested it, what they searched for, the use case, and the urgency. Marketing gets a prioritized backlog based on real demand, not guesswork.
Anyone can flag outdated content
Content Flagger lets any user flag an asset as outdated, inaccurate, or needing review. One click adds a flag with optional notes. No need to track down the content owner manually.
Admins review and act
Flagged content and new requests appear in the admin dashboard with full context. Admins can prioritize, assign updates, and resolve flags — keeping the library accurate and current.
What You Get
Reduce Duplicate Requests by 40%
Search-first requests mean users find existing content before asking for it. Marketing creates less duplicate content and focuses on genuine gaps.
Crowdsource Content Quality
Your whole team becomes a content quality sensor. Anyone can flag outdated or inaccurate content, and admins get notified instantly to take action.
Build a Content Roadmap from Real Demand
Asset Requests generate a data-backed backlog of what content your team needs. Prioritize based on request frequency, requester role, and business impact.
Governance That People Actually Follow
Built directly into the content workflow — no extra tools, no heavy process. Users comply because it's the easiest path to getting what they need.
Everything Under the Hood
01Asset Requests
- Search-first workflow: users must search before requesting
- Structured request forms with use case and urgency
- Automatic routing to the right content owner or team
- Request tracking and status updates for requesters
- Analytics on request volume, topics, and requesting teams
02Content Flagger
- One-click flagging from any asset in the library
- Optional notes explaining what's wrong or outdated
- Instant admin notifications for new flags
- Flag history and resolution tracking
- Prioritization based on asset usage and flag frequency
03Admin Dashboard
- Unified view of all requests and flags
- Prioritization tools based on business impact
- Assignment and workflow management
- Resolution tracking and SLA monitoring
- Analytics on content governance health
04Smart Search Integration
- Cross-source search during the request process
- AI-powered suggestions for similar existing content
- Search analytics showing common unmet content needs
- Integration with Myca for conversational requests
See It In Action
Needs a case study for a specific industry but can't find one
Opens Asset Requests and is prompted to search first. Finds two case studies that partially match. Submits a request for an industry-specific version, referencing the existing assets as starting points.
Outcome
Marketing creates a targeted case study using existing assets as a foundation — in 3 days instead of 3 weeks. The rep's search context saves marketing time.
Notices a customer-facing guide references an old product name
Clicks the flag icon on the asset and adds a note: "Still references the old product name — section 3, page 7." Admin receives the notification with the specific location of the issue.
Outcome
Content team updates the guide within 24 hours. The CS manager gets notified when the flag is resolved and confirms the fix.
Planning next quarter's content calendar and needs demand data
Reviews the Asset Requests dashboard to see what content has been requested most frequently, by which teams, and for what use cases. Cross-references with Content Flagger data to see which existing assets need updates.
Outcome
Creates a Q2 content plan based on real demand signals: 5 new assets for the most-requested topics and 10 updates for the most-flagged existing content.
Common Questions
Governance That Works Because It's Simple.
Give your team an easy way to find what exists, request what's missing, and flag what's outdated. Book a demo to see Masset Workflows.