Bringing a Broadcast Mindset to B2B Marketing with Roisin Hunt
with Roisin Hunt
What if you treated every digital event like a live television broadcast instead of just another webinar? Roisin Hunt spent a decade in Irish television and radio before bringing that production-first mindset into B2B marketing, and the results speak for themselves. In this episode, Roisin explains why dead air is a crime, why production quality doesn't require a massive budget, and how to turn your customer stories into compelling content that practically writes itself. She also shares how her conference stage has become a year-round content pipeline. If your virtual events feel flat, this conversation will change how you think about them.