Content infrastructure for people and AI.
People, tools, and AI. Finally working from the same story.
“What's our most shared content this quarter and what's the open rate on those shares?”
Here are your top 3 most-shared assets in Q1, with open rates:
The Battle Card has the highest open rate at 72%. Want me to see who's opening but not closing?
Trusted by GTM teams at
Your AI finally knows your content.
Connect Masset to Claude, ChatGPT, Cursor, and more via MCP. Every asset, every analytics insight, every permission — live inside the AI conversations your team is already having.
“I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.”
I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.
Found it — "Enterprise Trust & Security Overview." It covers SOC 2 compliance, data encryption, SSO, and your security SLA. Last updated February 2025.
Describe what you're looking for in plain language. Masset searches by meaning, not just file names — and finds it instantly.
Search by description, not file name
Don't remember what it's called? Describe what's in it and Masset finds it.
Returns the right version
No more v3_FINAL_updated. You get the current, approved version every time.
Instant shareable link
One click to share it with tracking — know when they open it.
vs. 10 minutes searching folders and Slack
“I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.”
Describe what you're looking for in plain language. Masset searches by meaning, not just file names — and finds it instantly.
Search by description, not file name
Don't remember what it's called? Describe what's in it and Masset finds it.
Returns the right version
No more v3_FINAL_updated. You get the current, approved version every time.
Instant shareable link
One click to share it with tracking — know when they open it.
vs. 10 minutes searching folders and Slack
I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.
Found it — "Enterprise Trust & Security Overview." It covers SOC 2 compliance, data encryption, SSO, and your security SLA. Last updated February 2025.
“Draft a follow-up to Sarah at Acme with our best healthcare case study.”
Draft a follow-up to Sarah at Acme with our best healthcare case study.
One prompt. Masset finds the top-performing case study, extracts the stats, and drafts a personalized email — ready to send in 30 seconds.
Finds the best content, not just any content
Searches by meaning and ranks by engagement data — shares, views, open rates.
Extracts the stats that close deals
Pulls ROI figures and outcomes directly from the document.
Drafts the email in your voice
Personalized follow-up with shareable link — drafted and ready to send.
vs. 20+ minutes digging through folders
Draft a follow-up to Sarah at Acme with our best healthcare case study.
“Draft a follow-up to Sarah at Acme with our best healthcare case study.”
One prompt. Masset finds the top-performing case study, extracts the stats, and drafts a personalized email — ready to send in 30 seconds.
Finds the best content, not just any content
Searches by meaning and ranks by engagement data — shares, views, open rates.
Extracts the stats that close deals
Pulls ROI figures and outcomes directly from the document.
Drafts the email in your voice
Personalized follow-up with shareable link — drafted and ready to send.
vs. 20+ minutes digging through folders
“Build me a report that shows me our top-performing assets last month.”
Build me a report that shows me our top-performing assets last month.
AI pulls engagement data across every asset, ranks by real performance, and delivers a ready-to-share report — no dashboards required.
Ranks by real engagement
Views, shares, downloads, and open rates across every asset in your library.
Breaks down by content type
See which case studies, decks, and one-pagers are actually driving results.
Report ready to share
Formatted summary you can drop into Slack, email, or your next team meeting.
vs. hours pulling data from dashboards
“Build me a report that shows me our top-performing assets last month.”
AI pulls engagement data across every asset, ranks by real performance, and delivers a ready-to-share report — no dashboards required.
Ranks by real engagement
Views, shares, downloads, and open rates across every asset in your library.
Breaks down by content type
See which case studies, decks, and one-pagers are actually driving results.
Report ready to share
Formatted summary you can drop into Slack, email, or your next team meeting.
vs. hours pulling data from dashboards
Build me a report that shows me our top-performing assets last month.
“Show me the gaps for enterprise content at the consideration phase of the buyer's journey.”
Show me the gaps for enterprise content at the consideration phase of the buyer's journey.
AI maps your library against buyer journey stages and segments, then tells you exactly what's missing.
Maps content to buyer journey
Scans your library by segment, stage, and content type automatically.
Pinpoints the gaps
Shows exactly which stages and personas have no content coverage.
Prioritizes what to build
Recommends what to create first based on pipeline impact.
vs. half-day manual audit
Show me the gaps for enterprise content at the consideration phase of the buyer's journey.
“Show me the gaps for enterprise content at the consideration phase of the buyer's journey.”
AI maps your library against buyer journey stages and segments, then tells you exactly what's missing.
Maps content to buyer journey
Scans your library by segment, stage, and content type automatically.
Pinpoints the gaps
Shows exactly which stages and personas have no content coverage.
Prioritizes what to build
Recommends what to create first based on pipeline impact.
vs. half-day manual audit
“Show me what impact content had on revenue last month.”
Show me what impact content had on revenue last month.
AI connects content engagement to closed deals and pipeline movement — so you can see what's actually driving revenue.
Ties content to closed revenue
Shows which assets were viewed by contacts on deals that closed.
Tracks pipeline influence
Maps content touches to deal stage progression and velocity.
Quantifies content ROI
Turns engagement data into revenue attribution you can report on.
vs. weeks of manual CRM analysis
“Show me what impact content had on revenue last month.”
AI connects content engagement to closed deals and pipeline movement — so you can see what's actually driving revenue.
Ties content to closed revenue
Shows which assets were viewed by contacts on deals that closed.
Tracks pipeline influence
Maps content touches to deal stage progression and velocity.
Quantifies content ROI
Turns engagement data into revenue attribution you can report on.
vs. weeks of manual CRM analysis
Show me what impact content had on revenue last month.
“Show me a report of how much content each rep shared last month.”
Show me a report of how much content each rep shared last month.
AI breaks down content usage by rep — who's sharing, what they're sharing, and how prospects are engaging with it.
Usage by rep
See exactly how many assets each rep shared and to how many prospects.
Engagement breakdown
Which reps' shares are getting opened, viewed, and downloaded.
Identifies coaching opportunities
Spot reps who aren't using content and top performers to learn from.
vs. manual report building
Show me a report of how much content each rep shared last month.
“Show me a report of how much content each rep shared last month.”
AI breaks down content usage by rep — who's sharing, what they're sharing, and how prospects are engaging with it.
Usage by rep
See exactly how many assets each rep shared and to how many prospects.
Engagement breakdown
Which reps' shares are getting opened, viewed, and downloaded.
Identifies coaching opportunities
Spot reps who aren't using content and top performers to learn from.
vs. manual report building
“Every piece of content is now one click away, always up to date, and actually driving results.”
Mehmet Doğan
VP of Marketing
“It's no longer a nice to have. It's definitely a must have software for our tech stack.”
Dallin Hunt
Director of Sales Enablement
“Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.”
Samantha Chronister
VP of Marketing
More than just a place to put your content.
Built for teams that need their content to actually do something.
Version Control
Update an asset once and it goes live everywhere — external shares, Boards, and AI tools always serve the latest version automatically.
Explore Version ControlBoards
Curate collections of assets for campaigns, deals, or teams — shareable in one click.
Explore BoardsContent Requests & Workflows
Submit content requests, flag outdated assets, and route change requests to the right person — no more chasing updates in Slack.
Explore Content Requests & WorkflowsTrackable Shares
Send branded share links and see exactly who opened what, when, and for how long.
Explore Trackable Shares
Content Analytics
Know which assets actually close deals. Surface what's working and retire what isn't.
Explore Content AnalyticsAI + MCP Access
Your library connects to Claude, ChatGPT, Cursor, and more — grounded in your real content.
Explore AI + MCP AccessConnectors
Sync from Google Drive, SharePoint, Dropbox, and more. One library, all your sources.
Explore ConnectorsPowerful Search
Full-text, filter, and context-aware search across every asset — find anything in seconds.
Explore Powerful SearchSecurity Controls
Group and individual-level permissions ensure the right people see the right content. AI tools respect these controls too.
Explore Security ControlsCRM Data Sync
Connect HubSpot, Salesforce, and more to tie content directly to pipeline activity and revenue impact.
Explore CRM Data SyncVersion Control
Update an asset once and it goes live everywhere — external shares, Boards, and AI tools always serve the latest version automatically.
Boards
Curate collections of assets for campaigns, deals, or teams — shareable in one click.
Content Requests & Workflows
Submit content requests, flag outdated assets, and route change requests to the right person — no more chasing updates in Slack.
Trackable Shares
Send branded share links and see exactly who opened what, when, and for how long.
Content Analytics
Know which assets actually close deals. Surface what's working and retire what isn't.
AI + MCP Access
Your library connects to Claude, ChatGPT, Cursor, and more — grounded in your real content.
Connectors
Sync from Google Drive, SharePoint, Dropbox, and more. One library, all your sources.
Powerful Search
Full-text, filter, and context-aware search across every asset — find anything in seconds.
Security Controls
Group and individual-level permissions ensure the right people see the right content. AI tools respect these controls too.
CRM Data Sync
Connect HubSpot, Salesforce, and more to tie content directly to pipeline activity and revenue impact.
Story Drift
What happens when your people, tools, and AI aren't on the same page.
Every handoff changes your message. By the time your prospect hears it, you sound like everyone else.
The story at its sharpest.
“Masset is content infrastructure for people and AI. Your people, tools, and AI all work from the same story — so every asset, insight, and message stays aligned everywhere.”
— The Founder
What's new
Your content deserves infrastructure, not another folder.
See how Masset connects your content to every person, tool, and AI on your team.
02 — The Product
One platform to end story drift.
Your story gets a home — then Masset connects every team, tool, and AI back to it.
03 — The Cost
Story drift is more expensive than you think.
04 — Connects
Connects to everything you already use.
Masset lives where your team works — no new tabs, no new habits.
05 — Proof
Teams that ended
story drift.
“Every piece of content is now one click away, always up to date, and actually driving results.”
Mehmet Doğan
VP of Marketing
“It's no longer a nice to have. It's definitely a must have software for our tech stack.”
Dallin Hunt
Director of Sales Enablement
“It's been a game changer for us. Our sales team loves it. Everything's in a central location when we use Masset.”
Nicole Denson
Marketing Manager
“The onboarding process was simple, and it's been a frictionless experience when it comes to just using Masset.”
Kevin Mautino
EVP of Brand & Marketing Development
“I use Masset almost daily to pull case studies, examples, and keep our sales processes in one central place.”
Dan Posner
EVP of Strategic Partnerships
“Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.”
Samantha Chronister
VP of Marketing
“It was so cost effective for us to use Masset that the other solutions just didn't make any sense. I have nothing but good things to say about it.”
Bronson Dameron
Director of Content
06 — Security
Your content is safe with us.
Enterprise-grade security isn't optional when you're the single source of truth for your brand story. Masset is SOC 2 compliant and built on AWS with certified security best practices — so your content stays protected, private, and always available.
SOC 2 Compliant
Independently audited controls for security, availability, and confidentiality of your data.
AWS Security Best Practices Certified
Built on AWS infrastructure following certified security best practices for enterprise workloads.
Encryption everywhere
Data encrypted at rest and in transit. Role-based access controls. SSO support.
07 — The Shift
From telephone to alignment.
Every problem story drift creates, Masset solves — not with more process, but by making the right story the easiest one to find, use, and share.
The founder’s story gets diluted through every handoff
One narrative, locked in and distributed to every team, tool, and AI automatically
Reps waste 28 hours a month hunting for the right content
Myca surfaces the right asset in seconds — in Slack, in your CRM, wherever they work
AI tools hallucinate your brand story with zero context
MCP feeds your approved content directly into ChatGPT, Claude, and Copilot
Outdated case studies and decks get sent to live prospects
Smart links auto-update. Expiration alerts flag stale content before it ships
Marketing creates content that sales never finds or uses
Real-time analytics show what gets used, what drives deals, and what’s collecting dust
Every new hire learns a slightly different version of the story
One source of truth — day-one reps tell the same story as your best closer
What's New
Fresh from Masset
Ep. 428: Sales Enablement Is a Revenue System, Not a Training Function with Jason Gwilliam
with Jason Gwilliam · Sales Enablement Practitioner | 25 Years in Healthcare & Med-Tech
Ready to fix it?
You know the story is drifting.
It doesn't have to.
Every day you wait, reps are sending the wrong content, AI is making up your story, and prospects are hearing a version of your message that doesn't win. One demo. That's all it takes to see the difference.