EP 43215 min
Don't Be Afraid to Create Less with Jessika Ward
with Jessika Ward
Enablement teams are drowning in content requests, but Jessika Ward says the answer isn't producing more — it's producing less and making it count. With 13 years of building enablement programs from scratch at SaaS startups, Jessika has learned that seller attention is a commodity, and the best content shows up when reps are stuck, not when a training calendar says so. In this episode, she breaks down her 'air traffic control' approach to filtering noise, why engagement metrics are vanity metrics for enablement, and how to measure what actually matters: did a seller do something differently?
April 10, 2026Listen