Episode 110Content Strategy

What's Trending in Marketing for 2024?

Marketing trends for 2024.

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The Content Alignment Playbook

A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

Ultimate Guide to Content Performance Analytics

How to measure what content is actually doing across engagement, usage, and business impact.

Masset Content Analytics

See which content drives revenue, track adoption, and tie content engagement back to your CRM.

17 minMay 14, 2024

About this episode

Marketing trends for 2024.

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A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

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\"Be the TV show, not the advertisement\"

Building a Story Bank

Creating entertaining content rather than promotional content.

How to build and maintain a story bank for content.

Maximizing content from a single event over months.

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