Episode 172Content Strategy

Is Your Marketing Missing a Journalistic Approach?

Applying journalistic techniques to marketing content.

Go deeper on this topic

The Content Alignment Playbook

A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

Ultimate Guide to Content Performance Analytics

How to measure what content is actually doing across engagement, usage, and business impact.

Masset Content Analytics

See which content drives revenue, track adoption, and tie content engagement back to your CRM.

15 minAugust 27, 2024

About this episode

Applying journalistic techniques to marketing content.

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A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

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Is Function or Form More Crucial in Content?

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State of SEO in 2024 and what's changing.

Debates the importance of function versus form in content.

Explores the measurement challenges in content marketing.

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