Episode 203Content Strategy

How Can Internal Experts Drive B2B Content?

Leveraging internal experts to create compelling B2B content.

16 minOctober 10, 2024

Listen on:Apple Podcasts Spotify Buzzsprout

About this episode

Leveraging internal experts to create compelling B2B content.

Love the podcast?

See how Masset keeps your content and story aligned.

Watch a Demo

Previous Episode

How to Pivot Your Marketing Career

Next Episode

How Do You Turn Content Into Experiences?

EP 43215 min

Don't Be Afraid to Create Less with Jessika Ward

with Jessika Ward

Enablement teams are drowning in content requests, but Jessika Ward says the answer isn't producing more — it's producing less and making it count. With 13 years of building enablement programs from scratch at SaaS startups, Jessika has learned that seller attention is a commodity, and the best content shows up when reps are stuck, not when a training calendar says so. In this episode, she breaks down her 'air traffic control' approach to filtering noise, why engagement metrics are vanity metrics for enablement, and how to measure what actually matters: did a seller do something differently?

April 10, 2026Listen

EP 43125 min

What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft with Frank Pasquine

with Frank Pasquine

What happens when a 20-year marketing veteran has to promote his own product with his own money and no team? Frank Pasquine found out when he published his debut novel, The Prince of New York. Despite spending his career at DoubleVerify advising on platform fragmentation and audience strategy, Frank discovered that everything hits differently when you're the brand, the budget holder, and the entire marketing department. In this episode, he shares what surprised him most, why in-person activations amplified digitally are his highest-performing content, and the practical playbook he'd hand to any marketer with a side project.

April 9, 2026Listen

EP 43019 min

Find Your Superpower, Then Build a Team Around the Gaps with Allison Myers

with Allison Myers

Everyone says 'find your niche,' but Allison Myers says find your superpower first — then build everything around it. With 25 years in B2B marketing at companies like GE Appliances and now Fives Intralogistics Corp., Allison has developed a practical framework for discovering what you actually do best, turning it into a personal brand that cuts through AI noise, and using it to build a team where every member's strengths complement each other. In this episode, she shares the three questions that reveal your superpower, why consistency beats cleverness on LinkedIn, and why great leaders don't hire another version of themselves.

April 8, 2026Listen

Join listeners who get episode summaries, key takeaways, and content strategy insights every week.

How Can Internal Experts Drive B2B Content?

About this episode

Related episodes

Don't Be Afraid to Create Less with Jessika Ward

What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft with Frank Pasquine

Find Your Superpower, Then Build a Team Around the Gaps with Allison Myers

Get new episodes in your inbox