Episode 270Content Strategy

The 'Hearts and Smarts' Content Philosophy

Introduces the Hearts and Smarts philosophy for content creation.

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The Content Alignment Playbook

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See which content drives revenue, track adoption, and tie content engagement back to your CRM.

16 minFebruary 4, 2025

About this episode

Introduces the Hearts and Smarts philosophy for content creation.

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A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

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Does a Blog-First Content Strategy Still Work in 2025?

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Frameworks for proving the business value of content marketing.

Evaluates whether blog-first content strategies remain effective in 2025.

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