EP 31416 min
How to B2C your B2B content
Applies B2C content strategies to B2B marketing for greater engagement.
April 18, 2025Listen
Episode 313Content Strategy
Employees Aren't Just Part of the Brand. They Are the Brand.
Argues that employees are the primary embodiment of brand values.
Go deeper on this topic
The Content Alignment Playbook
A practical framework for keeping marketing, sales, and customer-facing teams on the same story.
Open the playbook
Ultimate Guide to Content Performance Analytics
How to measure what content is actually doing across engagement, usage, and business impact.
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Story Drift Analyzer
Check how clearly your positioning survives across your website, content, and AI surfaces.
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15 min
About this episode
Argues that employees are the primary embodiment of brand values.
Continue Exploring
The Content Alignment Playbook
A practical framework for keeping marketing, sales, and customer-facing teams on the same story.
Open the playbookGet new episodes in your inbox
Join listeners who get episode summaries, key takeaways, and content strategy insights every week.
Get new episodes in your inbox
Join listeners who get episode summaries, key takeaways, and content strategy insights every week.