Episode 329Content Strategy

What Content Does Sales Actually Use?

Reveals what types of content sales teams actually use versus what marketers think they use.

Go deeper on this topic

The Content Alignment Playbook

A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

Ultimate Guide to Content Performance Analytics

How to measure what content is actually doing across engagement, usage, and business impact.

Masset Content Analytics

See which content drives revenue, track adoption, and tie content engagement back to your CRM.

19 minMay 21, 2025

About this episode

Reveals what types of content sales teams actually use versus what marketers think they use.

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A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

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What Makes Great Product Marketing Work?

How Do You Earn Client Content Trust?

Discusses building trust with clients around content creation and collaboration.

Explores the fundamentals of effective product marketing strategies.

Strategies for injecting personality and fun into traditionally dry B2B content.

Join listeners who get episode summaries, key takeaways, and content strategy insights every week.