Episode 304Content Strategy

Are You Measuring Paid Ads All Wrong?

Challenges common paid advertising measurement practices.

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The Content Alignment Playbook

A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

Ultimate Guide to Content Performance Analytics

How to measure what content is actually doing across engagement, usage, and business impact.

Masset Content Analytics

See which content drives revenue, track adoption, and tie content engagement back to your CRM.

18 minMarch 31, 2025

About this episode

Challenges common paid advertising measurement practices.

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A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

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Get your Content Aligned to Growth

OpenAI Goes Open Source and Meta Doubles Down on AI Ads

News roundup covering OpenAI's open source move and Meta's AI advertising expansion.

Explores video's role in capturing and maintaining audience mindshare.

Strategies for aligning content strategy with business growth objectives.

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