Episode 305Content Strategy

OpenAI Goes Open Source and Meta Doubles Down on AI Ads

News roundup covering OpenAI's open source move and Meta's AI advertising expansion.

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The Content Alignment Playbook

A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

Ultimate Guide to Content Performance Analytics

How to measure what content is actually doing across engagement, usage, and business impact.

Story Drift Analyzer

Check how clearly your positioning survives across your website, content, and AI surfaces.

7 minApril 2, 2025

About this episode

News roundup covering OpenAI's open source move and Meta's AI advertising expansion.

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A practical framework for keeping marketing, sales, and customer-facing teams on the same story.

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Are You Measuring Paid Ads All Wrong?

Is Video the Key to Mind Share?

Explores video's role in capturing and maintaining audience mindshare.

Identifies the generic content trap and how to escape it.

Challenges common paid advertising measurement practices.

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